I'm constantly surprised by the number of people who claim to be running a professional business online and yet who have NO online presence outside of where ever it is they sell (eBay, Oztion, Yahoo, Amazon, whatever).

It's actually pretty simple to set up a weblog, and it can be done very inexpensively. I haven't set up a Blogger blog in a long time, but they've now even got a selection of templates and you can just plug one in and off you go, posting to Blogspot. No muss, no fuss. Learning curve isn't very deep at all.

And I'm not talking about hobby sellers who just want something to do and want to get rid of some random stuff around the house. I mean people who claim to be full-on professionals, who have a very high turnover and who send out dozens of items a week...

I just don't get it. The net is where you're selling. Doesn't it make sense to have at least SOMEWHERE that is just yours, where people can find you and what you sell via web search.... ?